Business management

How Can Authors and Other Public Figures Protect Their Personal Privacy?

The first step is to determine what constitutes “personal.” Do you care if your audience knows where you live, where you went to school, who you worked for, and what your hobbies are? It will be a lot easier to set boundaries if you know what is out of bounds. Remember every detail you publish is one starting point for a breadcrumb trail.

The TED Commandments

TED is a small nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, and Design. Since then its scope has become ever broader. Along with the annual TED Conference in Long Beach, California, and the TEDGlobal conference in Oxford UK, TED includes the award-winning TEDTalks video site, the Open Translation Program, the new TEDx community program, and the annual TED Prize.

The Most Valuable Customer Service

How long will you wait on someone before moving on?

Beware Suspicious Contacts

The other day I received the following e-mail:

Good Day,

I'm Richard Hall, Director of Pacific Ocean Company Ltd. We seek to co-operate with you in a profitable business arrangement that is very much within your capacity as an individual or business owner to accomplish.

Please contact me via this Email: for detailed information if you are interested.

Your response is highly anticipated.
Richard Hall.

Damage Control Tips: Before the Crisis

In public relations, nothing moves faster than bad news. If you’ve never been caught in a PR snag, just give it a little time; it’s an inevitable piece of business growth. Can you think of a major business that hasn’t experienced its share of negative press?

The Benefits of Telecommuting

Yahoo and Best Buy may have caused a ripple when they announced their intent to eliminate or restrict their telecommuting policies. Yet, their decision cannot reverse a growing push to allow employees to work away from a traditional office. Before you dismiss telecommuting as a potential perk, consider what it could mean to your company's overall productivity.

Benefits to Your Company

How to Save Money on Copywriting

Copywriters are creative. We're generally not the sharpest tools when it comes to numbers, but a well-written contract can ensure the pricing terms are usually in our favor. It's what makes a capitalist society thrive, and the situation would be the same if our roles were reversed. Fortunately, I’m a nice guy and will suggest several ways you can keep your budget manageable, at least where copywriting is concerned.

Are You Offering Too Many Services?

As a business owner it's natural to want to give your customers everything they need. You might feel that failing to offer a complete package could result in competitors stealing your prospects, or you may fear being thought an amateur for leaving out what others deem to be an essential product.

Beware Bad Clients

As a new entrepreneur, how do you learn to distinguish good prospective clients from the bad ones? In the beginning it's easy to fall into the mentality that any prospect that comes knocking is worth pursuing, and I have a theory that no matter how much advice we read to the contrary, we have to experience firsthand the reality of bad apples before the message sinks in. While this is written from the perspective of a freelance writer, the advice is applicable to most fields.

A Tale of Two Sales Pitches

The other day I dealt with two distinct personalities regarding a front door installation. For the sake of anonymity we'll call them Bob and Jim. Bob is a sales representative for a national door and window installation company. Jim runs a local two-man home improvement operation. Their approach was about as different as sugar and salt.


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