Your Small Business Needs a Website
If your business matters, it needs a website. Brick and mortar Shops understand the value of window displays to entice passing customers. The same concept applies to entrepreneurs in the 21st century.
Never settle for less when your business could explode into something larger. A one-man handyman company, a mom-and-pop bakery, and a jewelry maker could all expand if given enough customer appeal.
Running a website takes a little time and patience. It alone will not uncover a fountain of leads, but it's one major step to engaging potential customers in this interactive age.
I'm assuming you're in your line of business because you have a passion for it. If that's true, then I can also assume you know a lot about your industry. It's time to leverage that intelligence. A website can help you show what you know and inspire confidence with a potential customer.
A website listing does not mean you have a web presence. There are services like HomeAdvisor that allow small businesses to attract clients from a single website. Other sites like Yelp elevate local businesses on the strength of user reviews. While these sites could make for good advertisement, remember your voice will be one out of many competing offers. Your success on the site is contingent on the fairness and accuracy of people's opinions, and if the company goes out of business, so does your listing. Should you use them? Certainly, but do not depend solely on them.
Advertising on someone else's website means you are confined to their design and space allocation. Owning your own web real estate means you can devote as much attention as you want to each of your products and services. Product descriptions can be supplemented with photos and video demonstrations of what you can do for the customer. Facebook and Google Plus pages allow for these presentations, but your content is limited to what is allowed by someone else's terms and conditions.
Mingle with your visitors. Blogs, newsletters, user forums and other features can give a greater glimpse into your company's tone and culture. Encourage comments. Support the means for your customers to communicate with each other. The active exchange of ideas will help generate possibilities that could benefit them and you.
The average person will visit a site, make a quick determination about its usefulness and move on. The trouble is, even if the person finds the website useful, they may never come back unless there is a reminder to do so. This is why creating a mailing list through newsletters and blogs is helpful to keep customers engaged.
Remember we're here if you want to pay a reasonable price for someone to just take care of launching a website for you. We'll show you how it's done and let you maintain it yourself if you'd like.
Thoughts? Comments? Criticisms? Sound off in the Comments!
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