The Best Business Advice for Entrepreneurs - January 2015
Here are the best business advice articles I've read over the past month.
10 Marketing Lessons for Early-Stage Tech Startups
I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. I have adopted the motto “good judgment comes from experience, but experience comes from bad judgment.“ We need to learn from doing, by trial-and-error.
If I can help you avoid some of my first-time mistakes it would be a victory. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Read more.
The Best Invoicing Systems for Freelancers: A Writer Tries 10 Popular Options
Invoicing is something every freelance writer has to do. After all, earning money is what distinguishes us from the “writing just for fun” writers — but to earn that money, we have to invoice our clients.
While you might start by creating a simple invoice in Microsoft Word, eventually you’ll likely want to transition to an invoicing system or website that automates some of the work. Read more.
How Volunteering Can Help Your Business
Small businesses are always looking for ways to strengthen the culture, empower employees, find new clients, and build goodwill in the community.
Many companies will invest time and money in outside consultants, training, and company outings hoping to improve the business environment and achieve these goals.
But what if there was a low-cost or no-cost way to achieve these same results? Read more.
15 Ways to Grow Your Business
When I look back at my 15 years of business, people often ask what my specialty is. With a diverse background in startups, working in finance, a former business address on Wall Street, and as the co-founder of two nonprofits, the only common theme I see is business growth. Some have grown steadily in the
double digits, a few times there have been explosive triple-digit growth numbers.
Show me a business and I will show you a way — or sometimes many ways — to grow it. Read more.
How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work
A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects to hire you. Such is the case with many print and e-mail business newsletters. Few freelancers understand how to use a business newsletter to secure clients in the long term. Instead they use their newsletters to pitch their freelance services and advertise their qualifications. This method does not work effectively. It's why freelancers don't bother publishing a second issue — because prospects tossed out or deleted their first issue.
Harness the following techniques and you won't be a freelancer who calls it quits. Your business newsletter will be different and powerful. It'll serve as a
business-builder, lead-generator, and repetitive project-producing money-making marketing tool. Read more.
Did you read any good advice pieces to better help us all excel in the new year? Please share them with us in the comments!
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