September 2015

It's Time to Drop the Jargon

Have you ever gotten lost in a group discussion? It’s okay in a social setting where it’s possible to ask questions among peers, but in a one-way communication with customers, such as product landing pages and/or press releases, you need to eliminate all ambiguity.

Jargon is terminology unique to a specific subject. Only groups with a special interest in the topic will find the esoteric language enjoyable. For the rest of us, the insider terms are likely to come across as jibberish.