Joe Orozco - March 16, 2015 - 1:00am
Here’s an example of engaging marketing from the folks over at Saddleback Leather. If you’re not familiar with the company, they are well-known for selling rugged briefcases, satchels, wallets, etc. with a 100-year warranty. They are so convinced of their bags’ durability that they feel your grandchildren will be fighting over your bag long after you’re dead.
On their FAQ page you can read the following: